Sagar Mamure

  When Should Startups Invest in Paid Ads? A Strategic Guide for Budget-Conscious Founders As a startup CMO, you're constantly walking a tightrope: limited resources, pressure for growth, and the need to build a brand from the ground up. Amid all this, the question often arises: When is the right time to start spending on paid advertising? Whether it's Google Ads, Meta (Facebook/Instagram) Ads, or LinkedIn Ads, deciding when and where to invest can be the difference between strategic growth and wasted budget. This guide will help you understand when and why to invest in paid ads , and how to prioritize platforms based on your startup’s goals, growth stage, and audience. The Key Question: When to Invest in Paid Advertising? 1. After You’ve Found Product–Market Fit Before spending a single dollar on ads, ensure there's demand for what you're offering. Paid ads amplify what’s already working—they’re not a shortcut to finding your market. If you're still experimenting...

General Formulas used in Digital Marketing Several formulas and metrics in digital marketing help track performance, optimize strategies, and measure ROI. Here’s a list of the most common ones, grouped by area: 🧮 General Performance Metrics ROI (Return on Investment): R O I = Net Profit Total Investment × 100 ROI = \frac{{\text{Net Profit}}}{{\text{Total Investment}}} \times 100 ROAS (Return on Ad Spend): R O A S = Revenue from Ads Cost of Ads ROAS = \frac{{\text{Revenue from Ads}}}{{\text{Cost of Ads}}} CPA (Cost Per Acquisition): C P A = Total Cost of Campaign Number of Conversions CPA = \frac{{\text{Total Cost of Campaign}}}{{\text{Number of Conversions}}} CPC (Cost Per Click): C P C = Total Ad Spend Number of Clicks CPC = \frac{{\text{Total Ad Spend}}}{{\text{Number of Clicks}}} CPM (Cost Per Mille/Thousand Impressions): C P M = Total Ad Spend Total Impressions × 1000 CPM...

How to Grow Your Business Using LinkedIn Newsletters LinkedIn Newsletters are one of the most effective ways to grow your business, build brand authority, and establish deeper relationships with your audience. Whether you're a startup, small business, or an established brand , leveraging newsletters can help you attract leads, nurture potential customers, and drive sales . But just publishing a newsletter isn’t enough. You need a structured, strategic approach to maximize its impact. Here’s a detailed guide on how to grow your business using LinkedIn newsletters: 1️⃣ Choose a Niche Topic To stand out, focus on a specific niche that aligns with your business and target audience. Instead of writing about general business advice , narrow it down to something industry-specific . ✅ If you’re in digital marketing , your niche could be “LinkedIn Lead Generation Strategies.” ✅ If you run a financial firm , focus on “Smart Investment Strategies for Entrepreneurs.” ✅ If you own a ...