200+ Common terms used in the Digital Marketing [2025]
200+ Common Terms Used in the Digital Marketing Here’s a brief overview of the key terms related to digital marketing, SEO, web development, and online advertising: 301 Redirect : A permanent redirection from one URL to another. 404 Error : An error message when a page is not found. Ads/Advertising : Paid promotions to attract audiences. Ad Group : A set of ads sharing similar keywords in PPC campaigns. Ad Space : A designated area for displaying advertisements on a webpage. Ad Blocking : Software that prevents ads from displaying. A/B Testing : Comparing two versions of content to see which performs better. Alt Text : Descriptive text for images, improving accessibility and SEO. Above the Fold : Content visible without scrolling. Ad Extensions : Additional information in PPC ads to improve visibility. Agile Marketing : A flexible, iterative approach to marketing campaigns. Affiliate Marketing : Earning commissions by promoting others’ products. Anchor Text : Clickable text in a hyperl...